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Probe Ordered Against Pernod Ricard Over Alleged Brand Pushing Under Delhi Excise Policy 2021-22: Competition Commission of India

09 May 2026 3 min read

The Competition Commission of India (CCI) on 9 May 2026 ordered a detailed investigation against Pernod Ricard India and seven other entities over allegations of anti-competitive practices in the Indian Made Foreign Liquor (IMFL) market in Delhi. The case arises under the Competition Act, 2002 and relates to alleged exclusive dealing arrangements and market manipulation under the Delhi Excise Policy 2021–22. Background of Allegations in Liquor Trade Market The matter…

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