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Ghadi Detergent Directed to Remove Disparaging Phrases Against Surf Excel from Advertisements: Delhi High Court

24 Jun 2025 3 min read
Ghadi Detergent Directed to Remove Disparaging Phrases Against Surf Excel from Advertisements: Delhi High Court

The Delhi High Court, in a significant ruling under the Trade Marks Act, 1999, has directed RSPL Limited, the manufacturer of Ghadi detergent, to modify and remove three derogatory phrases from its television and digital advertisements targeting Hindustan Unilever Limited’s (HUL) popular detergent brand Surf Excel. The Court observed that while comparative advertising is permitted under law, defamatory content targeting a rival brand is not. Court rules against disparaging statements…

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