Exotic Mile’s Appeal Dismissed; Court Holds GoBoult Branding Can Still Mislead Consumers Despite Registration: Karnataka High Court

The Karnataka High Court has dismissed the commercial appeal filed by Exotic Mile Private Limited, thereby upholding the earlier directions issued by the Commercial Court requiring the company to publicly clarify its branding and file weekly accounts. The Division Bench, while examining the trademark dispute involving marks GoBoult and GoBold, focused on the fundamental question of whether an ordinary consumer was likely to get confused between the two brands. Background…