Boat v Boult | Phonetic Similarity May Be Less Significant In Online Sales But Can Still Cause Confusion: Delhi High Court
The case revolves around a trademark dispute under the Trade Marks Act, 1999 between the popular wearable brand “Boat”, officially known as Imagine Marketing Pvt Ltd, and a competing brand, Exotic Mile. Boat alleged that Exotic Mile was using a deceptively similar trademark “BOULT” for its products, which could mislead consumers due to phonetic and visual resemblance. Initial Legal Action and Injunction Boat approached the court for an injunction under…
